.:: Well Art ::.....

Well Art
Web Site Design and Hosting

State of the Art Technology with a Market Focus
Receive our Monthly Web Site Report
International Multi-Language Support
Solutions for the Middle East
Increase Consumer-Brand Bonding!
Reach A Market of Buyers!
Internet Software Solutions
Advanced Software Development Procedures
1. Identify Customer's Requirements
2. Prepare Overall Design
3. Develop Prototype
4. Develop Finished Product
5. Test
6. Roll-Out
High Quality Applications at Low Cost
Computer based presentations for marketing and advertising

State of the Art Technology with a Market Focus
Well Art uses a focused marketing approach in analyzing your specific web-related business needs. This approach pervades each stage of the design process from analysis to implementation. We provide our clients with a range of concepts to choose from before proceeding with the final design. We implement the final design using state or the art technology and painstaking attention to detail. We conduct a battery of tests offline to verify the correct functioning of the site before it is finally launched on the Internet.

Well Art will help you to select the marketing approach that you need to access the growing Internet market. We will help to set the most effective structure for the site. We can design the site to handle all forms of e-commerce and transactions and also to track and analyze visitor access information. We will register the domain name, and host the site on the most advanced servers available. We will tailor the design to the target market based on an analysis of the product, the targeted region or country, and the language that will most effectively communicate your message.
Well Art's role does not necessarily stop once the site is launched. We can continue to provide marketing assistance for our clients, including marketing support, banner advertising, and other forms of on-line and off-line advertising and marketing.

Receive our Monthly Web Site Report
Once your web site is launched, Well Art helps you to utilize the richness of the Internet to obtain detailed user access information. Receive our regular Monthly Web Site Report to stay up to date on who is accessing your web site. Our report provides up-to-date market information about your Internet presence, including:

" Volume of people accessing your web site
" Who they are
" Where they come from

We can help you to use this information to adjust your marketing message, and to identify which users are interested in what you do and what you offer. Your website can therefore evolve continuously on a month-by-month based on accurate user access information.

International Multi-Language Support
We have an exceptionally strong technical team with experience in a variety of International projects. With in-house language support for 4 languages, and external support for practically any other language required, we can provide you with all-in-one solutions to transform sites from and to any language necessary for international market penetration. In addition, we have also built an extensive and specialized department with expertise and capabilities in the Arabic language system, combined with deep understanding of the needs of Middle Eastern companies and consumers.

Solutions for the Middle East
Access One of the World's Fastest Growing Markets!

With the help of Well Art, the World Wide Web can increase your sales, market- reach, and profits. Over 200 million people have access to the web today. In the Middle East, the number of Internet users is also increasing exponentially - rising from 1.5 million users in July 1999 to over 2.5 million by the beginning of the Millennium.

With a further 2.5 million expatriate Arabs living in Europe and North America accessing the Internet by the beginning of the year 2000 - the overall size of Arab Internet users, by the beginning of the Millennium is 5 million.

Increase Consumer-Brand Bonding!
According to several studies, Web advertising generates more brand awareness than traditional media, such as TV and print, and also increases the bond between the consumer and the advertised brand. This means that Web advertising is more cost-effective and has a stronger effect on the viewer than other forms of advertising. In addition to the benefits of customer-to-brand bonding, your web presence and a user tracking system designed by Well Art, can help provide you with a wealth of up-to-date market information.

Reach A Market of Buyers!
The Internet user profile for the Middle East reflects that of much of the rest of the world. The average Internet user in the Middle East is:

" Middle to High Income
" Young
" Intelligent
" Decision Maker
" Information Seeker

An effective web site design targeting the Middle Eastern customer can take advantage of this user profile and the particularities of the Middle Eastern on-line market to achieve superior results. Well Art's special expertise in this market can help you carry your message across.

Internet Software Solutions
Web Applications Development
For complex Internet based software applications, you can rely on Well Art. We can design and implement an effective design for your organization's Internet presence. Whether the requirement is to link employees located in different geographical areas, or to seamlessly integrate a company with its suppliers and customers, we can create the necessary software to handle most organizations' needs.

Well Art can help you to improve your company or organization's utilization of information. In order to thrive in the information age, organizations must be able to provide easy ways for their geographically dispersed customers and employees to obtain the information they need. Information in the form of text, graphics, video, and databases can be effectively presented through public and private Internet servers. These centralized information platforms eliminate the usual problems of accessibility and portability, allowing companies and organizations to work on a truly international scale in a distributed business environment.

Companies and enterprises are unique and varied in the requirements they need addressed. Well Art has earned a superior track record in providing successful public and private solutions - creating customized, scalable, dynamic, and reliable Internet-based applications. Our professional team of consultants, analysts, technical designers and programmers will work with you to develop innovative business application sites that fully integrate with your company's existing information backbone.

Advanced Software Development Procedures
The Well Art Software Applications Team designs and develops software using a multistage procedure that insures rapid high-quality product delivery. The main steps in this process are:

1. Identify Customer's Requirements
2. Prepare Overall Design
3. Develop Prototype
4. Develop Finished Product
5. Test
6. Roll-out

1. Identify Customer's Requirements
In the project's first stage, Well Art's engineers sit with the customer to discuss his specifications and needs. This stage is the most important stage in the process. By ironing out the specifics of the software, we can design and implement a solution that will fit best with our customer's needs. Requirements may include system features, user interface issues, platform specifications, and other similar aspects of the overall design. At the end of this phase of the project, we will deliver a Requirements Document to insure that all of the customer's requirements have been discussed and addressed.

2. Prepare Overall Design
Using the specific software requirements developed during the first stage, our engineers evaluate the results expected by the client, and the technology required to deliver those results in order to design an effective software solution. In many instances, multiple solutions are available - in such cases, factors such as time, cost, reliability, and risk will be weighed against customer goals in order to select the most suitable design. At the end of the design phase, a Design Document will be delivered to the customer for approval.

3. Develop Prototype
After the customer approves the design plans, our engineers will create a prototype. This prototype might include paper copies of graphics, front-end demonstrations, and other visual or textual materials. All prototype material will be delivered to the customer. Upon approval of the prototype by the customer, Well Art engineers begin the next phase.

4. Develop Finished Product
Based on all of the previous steps, as well as feedback from the customer, our engineers will develop the finished product. Well Art maintains rigorous development procedures for all engineers. Code guidelines, frequent code inspections, and unit testing are just a few of the internal standards that Well Art utilizes to insure a high quality finished product.

5. Test
Once the software has been developed, we conduct rigorous quality assurance (QA) testing. This testing is performed based on the specifications set forth in the earlier phases. During this phase, our QA Engineers work to identify and correct software errors. The process is continued on site with the customer during Alpha-stage testing. In this way, Well Art continually re-evaluates the design and development until the final software product meets all specifications.

6. Roll-Out
Once testing has proved that the software is ready to be delivered, Well Art delivers and supports the software as per the company's agreements with the customer.

High Quality Applications at Low Cost
The Internet is moving at light speed. Your solution needs to be planned, developed, and implemented in a timely fashion to be capable of successfully competing in this dynamic arena. This is exactly where our expertise and experience can be so valuable. With Well Art support you will always gain the benefits of cutting edge technology combined with low cost on-time delivery.

Computer based presentations for marketing and advertising
When you need effective presentations that will make your point in the strongest possible way - with professional graphics and sound effects, contact Well Art. Special effects, photographs, moving images, video, and music - all are integrated to create a high-quality presentation for maximum impact. We integrate all media aspects in order to deliver your presentation in the most effective way possible. Whether the presentation is for an important internal corporate meeting, a training program, or for a sales and marketing proposal, the professional approach you will get from Well Art can be vital. You can count on Well Art to help you to close the deal.